 So you're looking for a way to be more sophisticated? You want to keep up with the times and show your clients that you are on top of things. Well, look no further than digital business cards! With this new technology, you can have all your information at your fingertips and never worry about forgetting it again. Digital business cards are also environmentally friendly by not using any paper in their production process. Let's explore how this new technology is changing the game in the world of fast-paced business! 

A digital business card is a type of business card that is sent electronically, either through email or as a link to a website. They are becoming more and more popular due to the many benefits they offer. 

1) Convenience- One of the biggest benefits of digital business cards is their convenience. With a traditional paper business card, you have to carry them around with you and make sure you don't lose them. If you misplace them or they get destroyed, you're out of luck. But with a digital business card, all you need is your phone or computer and you can access your information anytime, anywhere. 

2) Appearance- Digital business cards look more professional than paper. They are less likely to get damaged, which will ensure that your business information stays looking great for customers to see. 

3) Environmentally Friendly- Digital business cards are also environmentally friendly by not using any paper in their production process. However, they do require energy in order to be created. But this is definitely a small price to pay for what you get in return! 

4) Customization- Digital business cards are ideal for branding your company because they can be customized. If you want to highlight certain areas of your company, digital business cards allow you to do so. For example, if you own a law firm, you might put your contact information on the card, but also include information about your law degrees and legal experience.

Benefits of Having a Digital Business Card 

1) Convenience- The first benefit that we talked about is convenience. As mentioned above, digital business cards are very convenient because you can access them anytime and anywhere with just a phone or computer. What this means for you is that your customers can contact you whenever they want instead of waiting for you to hand them a business card. 

2) Never Lose Your Information- The best thing about having a digital business card is that it will never get lost or destroyed, unlike paper cards! That means no more worrying about misplacing your information and having to start over from scratch. 

3) Professional Appearance- In addition to convenience, digital business cards look professional as well. Having a paper card that is torn or crumpled looks unprofessional, but a digital business card will always be crisp and clean looking. 

4) Customization- Another benefit of having a digital business card is the ability to customize your information on it. If you want to highlight certain aspects of your business, digital business cards are perfect for that because you can include the information that is most important to you. 

How do I get my own digital business card? 

Setting up a digital business card is very easy and only takes about 10 minutes! All it involves is filling out a form and then downloading the app. This can be done on your phone. It is the perfect way to make sure you never forget your business information again! 

1) Go To ClickCardApp - The first step in setting up your digital business card is going to www.clickcardapp.com . On the home page, you can choose to create a business card for free or you can upgrade your account by filling our enterprise form. 

2) Fill out the form- The next step is filling out the form that pops up. Be sure to double check everything because once it's done, it will give you the link to download the app for Android or iOS (or just click in the links in here). 

3) Download the app- Once you get the link, just click it and follow the instructions to get your digital business card. Within minutes, you will have a beautiful looking version of your business card on your phone! Congratulations!

As the world becomes more advanced, it is important to keep up with new technologies. A digital business card is a great way to do this because not only does it allow you to have all your information in one place, so that you can always be prepared, but also because it looks professional and will never get lost! If you're looking for a way to keep up with the times and have all your information at your fingertips in a convenient way, a digital business card is definitely for you! 

1) Accessibility- Whether you're in a meeting or on the go, having access to your business cards from anywhere is extremely important. Digital business cards allow you to do this because they're on your phone, the most accessible device in today's world. 

2) Professional Appearance- Besides accessibility, looking professional is extremely important to business people. Digital business cards look great and they will always be crisp and clean because they aren't made of paper. This makes them a great option if you want to make a good impression! 

3) Customization- Another reason why a digital business card is beneficial is because of the customization opportunities. You can include all of your most important information on your card and highlight what you want. This makes it easy to always have your most critical contact information at hand! 

If you answered yes to any of these questions, then digital business cards are definitely for you! They're convenient, accessible, professional looking, and customizable. And they can be made in minutes on your phone. Digital business cards are the way of the future. Don't miss out on this amazing opportunity to get ahead of everyone else in your industry! Get yours today!

Digital business cards are a great way to keep your information readily available and looking professional. With the click of an app, you'll have access to all your important contact information without having to worry about it ever getting lost or crumpled! If you're interested in making a good impression or keeping up with the times, digital business cards are definitely for you.

In conclusion, digital business cards are great for all kinds of businesses because they make it easy to keep information at hand without having to worry about losing it.

Get yours today by visiting www.clickcardapp.com!

Optional: Did you know that a digital business card can contain a QR Code? Check out this article to learn more about QR Codes.

The benefits of having a digital business card

A successful professional is one who is able to overcome difficulties and constantly find business opportunities.

But, after all, how to follow this logic? To help you, we've put together four basic steps to break down barriers and seek new horizons.

Want to know what they are? Read on and find out all the details!

(In the end, we will still show you how to present your professional characteristics in a more interesting, practical and economical way).

See how your business can be innovative and digitized with Clickcard!

Before you know how to create business opportunities, it is worth clarifying what this is really about. 

Well, within the business opportunity package, there are many aspects.

It may be the possibility of increasing the number of sales of products or services, this in a certain period of the year.

It can also be the chances of reaching a new target audience, of creating connections and projects with partners, in short.

Basically, these business opportunities correspond to all types of activities to leverage a company's results.

Let's see some practical examples to make everything even clearer?

A few years ago, entrepreneurs in this field realized how time-consuming and exhausting it was for people to have to queue up to solve problems in their own bank accounts.

It was then that those same entrepreneurs created digital banks.

Thus, customers can solve various issues over the internet, such as: increasing the credit card limit, changing the due date of the bill, applying for a loan, asking questions with the attendants in chats and more.

Another example, now, about social medias...

Instagram and Facebook have given enormous voice power to many influencers.

With that, we started to see the creation of agencies specialized in the administration of social networks of influencers.

Want another example? So let's talk specifically about sales…

A chocolate factory can launch a new product just in the Easter period, when the purchase of sweets reaches peaks.

As we said and it is possible to notice, the business opportunities can be diverse.

How to create business opportunity? 4 golden tips


From here, we will show you some suggestions on how to create business opportunities, specifically, on the internet.

After all, this means of communication and business has shown itself, every day, as a powerhouse.

To give you an idea, not even the pandemic caused by the new coronavirus was able to stop online businesses.

According to data from the E-commerce Brazil portal, e-commerce grew 40% a year after the beginning of the global health crisis.

Many companies, which could no longer sell in person, saw the possibility of continuing their activities in the virtual environment.

When analyzing this whole scenario, it's impossible not to want to invest in business digitally too, isn't it?

So, here's how to create an internet business opportunity:

You know that old phrase: “Nobody is an island”? It makes a lot of sense, too, in the business world.

Whenever you have the opportunity to meet and exchange knowledge and experiences with other people, don't waste it.

From a simple conversation with other professionals, during a virtual workshop, for example, the idea of ​​launching a very promising project may arise.

Remember the example we mentioned of digital banking services? Well then! They clearly fit in the case of an innovation.

For you, it can also be a good bet to go that way, that is, launching products or services that are different and much more effective than what the public already has.

One detail: this is only possible if you really know the persona of your business very well.


Building business opportunities also depends on your analysis of the competition.

What are other companies and professionals in your industry doing? What are the strategies in action?

Monitoring all this is important, because it makes you understand how to act in an even more assertive way and, of course, that brings more profits than the competition.


Marketing and advertising are essential for those who need to understand more about their target audience and, consequently, about business opportunities.

With this in mind, it is worth investing in a team of professionals specialized in these areas.

In addition, it is also essential to be present in all possible digital channels: website, online store and social networks.

Observing, for example, how your potential customers behave, through social networks, can already give good ideas for new products and services.


ClickCard is a company specializing in digital business cards. Yes that's right…

Gone are the days when cards made of paper dominated professional interactions.

Nowadays, it is much more practical, faster and cheaper to use the cards in the digital version.

Just download the ClickCard app and choose what information you want to put on your virtual business card, such as: email, social media, work location, services and more.

In addition, it is also possible to create a custom layout. All contacts you receive are stored in the app's own storage system.

So, when everything is ready, just share your virtual card during or after a meeting, workshop, lecture or simply send it via email, social networks and WhatsApp.

It is always possible to create business opportunities on the internet or even offline.

For this, be present in all possible channels (websites, social networks, virtual groups).

Internet Business Opportunities: Learn How to Develop

88% of business cards end up in the trash, why? The abundant nature of business cards, combined with the increasing prevalence of technology used for networking, has made it more likely that your business card ends up in the garbage. With ClickCard you can now prevent your cards from ending up in the trash! Your cards will now have a more effective impact on those you connect with and here’s why:

With the increasing trend of technology and now more than ever people being cautious about the environment, paper is becoming obsolete. Technology is overtaking paper because it is more effective and more eco-friendly. With 88% of business cards ending up in the trash why would you continue to waste paper and money when you could have a digital business card? Out of the 10 billion cards printed annually 8 billion are thrown away. The latest trend these days seems to be digital so why not make your business card digital as well?

Our digital business cards set you apart from everyone using traditional business cards. Since digital business cards are new, you will be starting the trend and this will set you and your business apart. Tradition business cards have been around since the 1500s, that’s over 519 years! It’s 2020 and that means it’s time for a change! Your change starts now with ClickCard! We can help you become unique in this competitive business world.

Our digital business cards are up to 70% less expensive than traditional business cards. Also, your cards cannot be lost! This means that you don’t have to pay for each individual card. You can use your card over and over again and you don’t have to worry about reprinting them, plus they are clickable!

Have you ever wondered how efficient your business card actually is? We did too, which is why we created real time analytics about your ClickCard, so that you can see exactly how many shares, views, clicks and downloads your card’s getting. We offer you specific metrics and charts so that you can see what information is the most useful on your ClickCard. This will allow you to create the most effective business card for your business.

Anytime, your phone number or email address or any other detail on the card changes, you don’t have to waste a lot of money printing, or time waiting for new business cards. Instead you can change your information anytime, in a matter of seconds. The information that you change will also be updated for anyone who has received your digital business card in the past.

It’s easy to send a digital card to others with just the click of a button. You can send your digital business card through messenger, email, WhatsApp, or social media. The recipient then views your digital business card simply by clicking on the link that you send them. One of the greatest features that we offer, is that the recipients don’t need to have the ClickCard app to access your business card. This makes your digital business card accessible to everyone! 

A recipient may call, view your social media accounts, email or even message you with just the click of a button. This makes connections even quicker in this fast-paced world! The QR Code feature is the quickest and most efficient way to share your digital card with others. When you are using our app, you will receive your own personalized Qr Code that will direct others to your digital business card when scanned. Just show the recipient your Qr Code and have them scan it with their cell phones camera and your card will immediately open on their phone!

Where do you organize all of the paper business cards you receive, in a drawer, in a box or all over your home? How long does it take you to find a paper business card when you need it? What if I told you that you could organize all of your business cards (both paper and digital) ones inside your cellphone? ClickCard makes this possible with our scanning feature within our app. 

The scanning feature allows you to scan paper business cards and then turns them into digital ones, so that you can store them inside our app on your phone! No more running around your home looking for Carlos’s paper business card, so you can talk to him about last week’s event, now you can search for his business card within our app and contact him within seconds.

Every year 8 billion business cards are thrown away out of the 10 billion printed. If business cards are proven to be wasteful why do we continue to use them? After all, most of them will be thrown away right? The truth is that 63% of people live in the moment and if they don’t need that specific service now then they end up throwing away the business card. Just by using ClickCard you can help the environment. Every 1000 people who choose to use ClickCard over traditional business cards will save the world every year 85,000 sheet of paper and 30,000 litres of water. Imagine how much we could save if everyone transitioned to digital business cards!

As you can see paper business cards are outdated and ineffective. ClickCard can help your business have greater first impressions and longer lasting connections, which as a result generate more business to your company. If you would like to know more about digital business cards than click here.

Why You Should Move Now From Traditional Business Cards

COVID-19  started and spread rapidly throughout the entire world! It was so sudden  and we weren’t prepared… Isn’t life kind of like this though? Change  happens everyday, sometimes it’s drastic change and sometimes its small  change, but change always happens, regardless of our plans. We adapt to  change just like we did with COVID-19. During this extremely large  change, many companies adapted and are working extremely hard to use  their products to help combat this virus, to make a difference and help  those who are in need. In this blog we will discuss many Startups and  companies that are doing just this!

The first  Startup is PIXDEA! Their product is amazing and they are working very  hard to change the way students learn by creating a hands on and digital  learning platform. How it works? Just put on these special 3D virtual  glasses and explore all aspects of learning, hands on. Want to learn  about the planet, leave your textbooks in the traditional classroom and  explore the galaxy in the virtual world, touch, rotate and explore  planets and so much more.

This product transforms the textbook way  of learning and makes it fun, by giving you hands on 3D learning.  Students who use this product have been proven to learn more quickly  than those learning the traditional way! So you may be wondering how  this product is helping to fight COVID-19? First of all, PIXDEA turns  your classroom into a digital one, no need to go to school, your  classroom is with you at home now! PIXDEA helps students learn from the  safety of their home so that they aren’t spreading the virus at school.

Most  importantly PIXDEA has created a virtual reality that helps students  learn about COVID-19!  There are 4 objectives of this new feature they  have created! The first, is to explain the history of COVID and its  journey throughout the world. The second objective is to explain what  the COVID virus is, its structure, and how it works. The third, is to  teach how it infects and spreads from person to person along with how it  arrived into the US.

The last objective is to teach the  importance of good hygiene practices for combating the virus. This  product is amazing because it gets children excited about learning! This  new feature will help spread awareness to children about the current  situation, so that they can have knowledge regarding how to prevent the  spread of COVID-19! To learn more about this Startup check out their  website here.

ClickCard  is an app that turns paper business cards digital! ClickCard makes  business cards more sustainable and effective by reducing the amount of  paper that traditional business cards waste. Did you know that 88% of  business cards are thrown away? That’s a lot of paper and inc wasted…  ClickCards are not only digital but also clickable, meaning that any  information added to your digital business card will be interactive, so  that people can contact you more quickly and seamlessly. Need to send  Sally a quick email or give her a call?

Just click on her email  and your phone will quickly open a new email addressed to Sally, so that  you can contact her quicker than ever before! the same applies to the  phone number or any other information on her ClickCard. This app  prevents others from losing or throwing away your business card because  it’s easily stored in the receivers’ phone, even if they aren’t using  the ClickCard app yet! One of the most beneficial features about this  App is that you can share your digital business card with anyone, even  with those who haven’t downloaded the ClickCard app yet. ClickCard  offers many ways of sharing your digital business card with others.

The  most popular way of sharing your ClickCard with others is by using your  personalized QR Code! Just show your QR Code to the other person and  have them scan it with their phones camera and they will quickly receive  your business card! This QR Code feature works offline or online so no  matter where you are, you can always share your business card with  others. The ClickCard App also has a digital wallet feature where you  can organize not only the digital business cards you receive but also  the paper business cards you receive. If someone hands you a paper  business card you can use the ClickCard scanning feature to scan,  digitalize and then store all paper business cards within the digital  wallet feature.

The digital wallet feature helps you organize all  of your business cards in one place, so that you can quickly search and  find them later. ClickCard also offers real time analytics, so that you  can see how many shares, clicks, views and downloads your business cards  are getting! The ClickCard app has a free version for those of you who  run a business alone and also a paid version for companies! The paid  version also allows your company to personalize and customize their  digital cards to match their logo and company style. Within the app you  will be able to create and edit all business cards so that your  employees can have their own digital business card, that matches your  company style and logo, within a matter of seconds!

Try out these amazing features for free by downloading the ClickCard app available in the App Store and Google Play today!

So  how is the ClickCard app helping combat COVID-19? Well, as many of you  know or have experienced, businesses have shifted to remote work or work  from home rather than in the office. People are now meeting through  Zoom and other platforms for meetings rather than in person. With all of  these meetings happening online, it’s now difficult to exchange paper  business cards. With ClickCard you can share your digital business card  with others through email, WhatsApp, social media, or with your QR Code!

Even  if you were having in person meetings, exchanging paper business cards  would be a quick way of transferring COVID-19 to someone else. To  prevent this it would be better to exchange information with no contact,  which ClickCard allows you to do. Right now with COVID-19 situation,  ClickCard is offering free digital business cards to everyone in order  to help prevent the spread of this virus! Just download the ClickCard  app available on Google Play and the App Store. To learn more about this App, check out their website here.

This  solution is a COVID-19 detection solution that uses two cameras to  detect measurements right underneath the tongue. This artificial  intelligence uses two cameras: one infrared and one RGB. The Infrared  camera checks your temperature just below your tongue and the RGB camera  detects facial gestures. This product is very effective because it  works independently and can process the detection within 3 seconds. This  solution can also be used with pre-existing cameras. To learn more  about this fascinating solution check out their website at www.bleenco.com.

This  technology is in real time and a great way to stay updated with the  current COVID-19 situation. If you are curious about the current status  of COVID-19 check out the situation live here.

The  Inovako artificial intelligence model can detect if a patient is  negative or positive for COVID-19 by distinguishing radiographs of the  patients. This company is from Istanbul, Turkey. Not only has Inovako  created this amazing technology, they are currently developing an  artificial intelligence model to help radiology activity so that it can  become faster and have more efficient. To learn more about this company  click on this link.

The  DeciDATA-19 Panel was created by the same developer of Big Data Analytics solution. This tool calculates the degree of saturation  experienced in real time in both public and private hospitals that make  up the Basque area in Bizkaia. This measurement tool was created in  Bilbao, Bizkaia and is only being used there. This tool tracks and  provides data so that we can view the evolution of the CoronaVirus  within the Basque Country. If you would like to learn more about  DeciData, then check out their website here.

AddiFab  was created in Denmark but is currently available in the USA and Europe.  This 3D-printing pioneer, teamed up with Danish Emergency Medicine  Specialist Michael Molmer to create a PPE that protects frontline  workers from being exposed to COVID-19, by adapting divers’ masks. The  MiMo face mask adapter is a medical-grade rubber sleeve that allows  bidirectional bacterial/viral removal filters with gas outlets, similar  to ISO 5356-1 to be mounted on a full-face diver’s mask. The evaluated  expertise in various fields to meet the current need and produce these  masks. Assifab is now producing 100-150 units a day. If you would like  to learn more about this solution, visit their website here.

Mizar is  currently manufacturing, due to 3D printing technology, sanitary masks,  visors and calyces for respirators. They are also working on the  development of a new respirator with 3D technology. If you would like to  learn more about Mizar click on this link.

Last but  not least on our list is the Startup WiTraC, created in Valencia. WiTraC  can monitor and know in real time, the amount of occupation of shops  and establishments, allowing you to avoid crowds and keep security and  safety measures during these difficult times. This technology was  possible because of the installation of people counting sensors and  mobile devices. Due to the WiTrac technology, safety and health  protocols can be improved, including alerting in the event of excess  capacity. If you would like to learn more about this wonderful StartUp  than checkout their website here.

If you are curious to learn more about COVID-19 and how it started, check out this New York Times  article. Hopefully you enjoyed learning about many Startups that are  combating COVID-19! There are many other Startups helping to combat this  virus however, these were just a few.

Adopting ecological  measures in the workplace can sometimes be a little complicated.  There’s a lot of bureaucracy that goes into actually implementing these  idea’s into the company.

However, there are always some small habits that do not require approval and that make the routine more environmentally friendly, if everyone does their part, great results can be noticed.

In this post we’ve gathered some simple practices that can be adopted at any time.

1- Be more cautious about using the printer

One of the main sources of paper waste is due to uncontrolled use of printers.

So the idea is to think twice about printing. Is it really necessary to print all of those sheets from that document, or is it possible to select only the most important pages that you truly need?

In addition, a great solution would be to use the option of printing double sided, so the paper consumption drops by 50%.

Need to sign a document? Instead  of going through the process of printing the document, then signing and  finally having to scan it again to be able to send it to the desired  email, try using a digital signature solution. There are solutions, such as eSign Genie, that are free and allow you to add your signature directly to the PDF.

In addition to saving sheets of paper, adding your signature directly to the PDF file will save you a lot of time.

Exchange your paper to-do list  for apps on your phone that have the same functionality. Besides, you  take this list with you everywhere! You can even activate notifications on your device at specific times to remind you of the tasks that must be done.

Among a variety of apps, we recommend Trello and Todoist.

Paper business cards are increasingly becoming obsolete.  Forgot your wallet? Did you run out of cards? Do you have a lot of them  accumulated in the bottom of your drawer? In order to avoid these  situations, switch your traditional business cards to digital ones.

In addition to saving on prints and no longer having your cards thrown in the trash, using digital business cards has several other advantages, which will bring about many benefits for you and your company.

For this, we recommend our ClickCard application. In it, you can create your personalized business card in less than 5 minutes!

Many companies have the option of providing access to accounts and payment slips over the internet or offer sending them through email.

By choosing this type of service, you will reduce the amount of garbage and paper  accumulated in various folders, after all, keeping all these files  saved on your computer is much easier. In addition, you will no longer  have the risk of receiving your account overdue, that typically results  from unforeseen circumstances of postal delivery.

Did you find these habits useful and easy to execute? Share these ideas with your colleagues and start a wave of a greener work environment – each doing their part.

5 Eco Friendly Habits To Incorporate Into The Work Environment

Knowing how to succeed in networking today is very important, some people are really good at it and others are not. Those who naturally stand out, tend to make a good first impression and a long lasting impact. However, even the best networkers typically deliver business cards, which 88% of the time end up lost or thrown away.

Fortunately, we have a secret weapon to help networkers overcome this problem: the digital business card.

Below, we’ll show you some of the main benefits of using digital business cards to learn how to excel in networking.

People accumulate many paper business cards at networking events. However, offering a digital business card is much more rare and unique. In addition to standing out from the crowd, you’ll be remembered more easily and create new contacts, which can lead to more interactions later.

After setting up your digital business card, you never have to settle for a traditional paper card again. When someone asks you if you have a business card, you will say, “I have a digital one”. It is a conversation that awakes interest in your company as well as your solution or service.

Digital business cards are … digital! This means that if you change the phone number, or the address, or even the job, your virtual business card is also updated. Thus, your information is updated on everyones devices as well. Even for people you’ve given your card to in the past!

Going digital means you never have to worry about having half a box of outdated business cards to deliver. Your future contacts will always have your current information, even years later.

Currently, everyone has a smartphone, so you will always have yours with you if you’re using digital business cards. The paper business cards, by contrast, can easily be lost or thrown in a drawer. It is estimated that 90% of all business cards are thrown away.

The digital business card can be immediately saved on your phone. When someone’s ready to contact you, with just one click, they can easily access your contact information at any time.

Digital business cards also include your social networks, which with one click your customers can access your Facebook, Twitter, LinkedIn, Instagram, etc. Just click on the icon and connect. About 40% of people enter social networks before making a purchase. This creates a way to better engage and thus make more sales.

Sharing your virtual business card is very simple. It is unlimited and can be shared via email, WhatsApp, QR Code and other social networks. In addition, with the ClickCard app, you can store all business cards, both digital and paper, in one place. Therefore, it is more practical to search for your contacts when you need them.

As you can see, the benefits of digital business cards are very good. They are innovative, modern and you will have a great first impression. Are you ready to improve the way you present yourself? ClickCard can help you! Visit our website and see how to get your digital business card!

Strategies to Succeed in Business Networking

Actualmente, para que su empresa crezca en el entorno virtual, es necesario aplicar técnicas de marketing digital con el fin de promover su negocio. En este contexto, dominará las estrategias de publicidad y comunicación de su contenido a través de múltiples canales en línea que permiten el análisis de datos en tiempo real.

El marketing digital se realiza con el propósito de atraer más negocios, crear relaciones, humanizar y posicionar tu marca, creando una identidad para tu empresa y tu audiencia. Puedes expandir tu empresa al entorno digital o puedes crearla en este espacio.

Uno de los roles fundamentales de este proceso es acercar a tu audiencia a tu marca. Para ello, el dominio de las redes sociales es muy importante ya que son un canal de interacción entre ellas. Actualmente la gente no solo busca productos, sino también sus valores, y es a través de los medios digitales que podrás comunicarte de forma directa, personalizada y en el momento oportuno con tus clientes.

Philip Kotler, el padre del marketing, definió el marketing como “El proceso social mediante el cual las personas y grupos de personas satisfacen deseos y necesidades creando, ofreciendo e intercambiando libremente productos y servicios valiosos con otros”.

Iniciar un negocio en línea en estos días es inteligente por decir lo menos. Las personas pasan buena parte de sus días conectadas en el espacio digital a través de sus teléfonos inteligentes, tabletas y computadoras, lo que las deja vulnerables a consumir buena parte de los productos que aparecen en sus pantallas.

La aplicación del marketing digital es bastante amplia y cubre campos como marketing de contenidos, marketing por correo electrónico, publicidad a través de redes sociales, optimización de conversión (CRO), marketing de búsqueda (SEM). Estas son las técnicas de marketing que debes aplicar para que tu negocio se presente de forma amena en Internet y te garantice una audiencia cada vez mayor.

El marketing digital permite que el proceso de compra a través de las tiendas online sea práctico y ágil, además de atraer consumidores al instante. La mayoría de las veces, el usuario no ingresa a su tienda con la intención de comprar, sino que evalúa los precios y el producto y así validar la credibilidad de la publicidad.

En este mismo flujo, solo en el proceso de investigación, que ya es un hábito del consumidor, practica alrededor del 60% del proceso de compra solo. La mayoría de las ventas realizadas online se realizan sin necesidad de que el cliente contacte directamente con el vendedor.

Es a través de los canales digitales, como blogs, sitios web, redes sociales, correo electrónico, que las empresas toman conciencia de los dolores y deseos de su audiencia, con el fin de solucionarlos y llegar a los consumidores potenciales como resultado.

Su enfoque con los consumidores no debe estar solo en una persona, sino también en empresas, universidades, asociaciones y otros. Por tanto, tu marketing digital debe ser consciente de los factores culturales, geográficos, psicológicos y legales que influyen en estos consumidores para que compren tu producto o servicio.

Estrategias de comunicación de marketing digital

Para tener éxito en el entorno digital, su marketing debe basarse en datos, información concreta y comentarios sobre la efectividad de su comunicación. Por ello, se presentan algunos canales estratégicos, como la Optimización en Motores de Búsqueda, el Inbound Marketing y el Marketing de Contenidos.

Es a través de estos canales que puedes comunicarte con tu audiencia de una forma que cumpla con sus expectativas, además de obtener datos sobre la efectividad de tu interactividad. De esa forma podrás ser consciente de las fortalezas y debilidades de tu presencia en el entorno virtual para evolucionarlo cada vez más.

Para hacer de sus medios digitales un entorno agradable para su consumidor, existen algunos principios de comunicación establecidos por el marketing digital. Vea algunos de ellos a continuación:

Una de las características más sólidas del marketing digital es la forma en que se relaciona con su audiencia. La comunicación entre marca y cliente no solo existe en el momento de realizar una compra, sino también en publicaciones interactivas, en comentarios de productos, preguntas enviadas por mensajes directos y entre otros. Lo que se valora en el entorno digital es la experiencia del usuario y su recorrido de compra.

A través de campañas, publicaciones y acciones, las marcas buscan oportunidades para interactuar con su audiencia, escuchar sus opiniones e instigar la indicación de productos para aumentar su compromiso. En este punto, una buena comunicación con la audiencia se vuelve fundamental para satisfacer las demandas de la audiencia.

Basarse en datos hace que tus campañas publicitarias sean más eficientes y en marketing digital debes actuar en base a esta información para una mejora continua de tu comunicación.

A través del entorno virtual, tiene el retorno de la inversión (ROI) y el costo de adquisición de clientes (CAC) en tiempo real, lo que hace posible el análisis de datos y una solución rápida.

Con este acceso, las empresas, independientemente de su tamaño, pueden dar a conocer mejor su servicio o producto. Con la aplicación del marketing digital generas más oportunidades de negocio para tu marca atrayendo a más consumidores.

No solo las empresas se benefician de esto, sino también los clientes quienes tienen la posibilidad de elegir el servicio de las empresas con las que se identifican. De esta forma, las empresas están mejor posicionadas en sus medios digitales, pudiendo llegar a los clientes a través de diversos canales.

Una de las características del marketing digital es que puedes filtrar tu audiencia y poder dirigir tus publicaciones a personas adecuadas para la audiencia de tu empresa. De esa forma ahorras dinero y conoces mejor a tu audiencia, además de especializarte en ellos.

Si estás entrando al mundo digital y construyendo tu empresa desde el espacio virtual, conoce a las personas a las que atiende tu empresa y sé muy activo en las redes sociales. Como dice el refrán “Quien se ve, siempre se recuerda”. Trate de filtrar su audiencia y no se concentre en los números desde el principio, permita que crezca gradualmente y construya su propia audiencia.

Intente promocionar su servicio o producto en más de una red social y, preferiblemente, tenga su propio sitio web. De esta forma no dependerá de los canales de difusión para mantenerse activo en los medios digitales.

¿Te gusta el blog? ¡Síguenos en las redes sociales para estar siempre actualizado y sentirte cómodo sugiriendo agendas!

El poder del marketing digital en los negocios

Tres de los pilares del Marketing Digital son: la creación de contenido, el proceso de venta y el networking. Para tener éxito y alcanzar sus objetivos, debe conciliarlos todos.

El marketing digital opera en un entorno en el que hay un aumento de clientes y competidores. Para destacar, la forma y frecuencia en la que promocionas tu empresa incide directamente en el resultado final.

Pero no se desespere. El análisis de la competencia y la audiencia genera datos para que puedas basar tu estrategia de marketing, para que puedas estar en constante cambio y, cada día, más cerca de tu audiencia.

Estas estrategias son ligeramente diferentes del marketing tradicional. Debido a que estamos presentes en los medios digitales, tenemos que lidiar no solo con lo que decimos, sino también con la forma en que lo decimos.

En este caso, lo más adecuado es que exista un estudio de marcas y personalidades que quieres atraer. En base a estas observaciones, puede distinguir qué tipo de contenido atrae a su clientela y cómo puede acercarse a posibles socios comerciales.

Así, las empresas ven resultados invirtiendo en marketing de contenidos para redes sociales, blogs y, en consecuencia, en marketing de búsqueda.

Hay un orden en el que se utilizan estas herramientas, por ejemplo: su primer objetivo es ser encontrado. Por lo tanto, debe invertir en técnicas de SEO que, cuando se sigan, convertirán su sitio en uno de los mejores resultados de búsqueda en Google.

Pero, ¿por qué invertiría en él si pudiera resolver este problema a través del tráfico pago? Bueno, al ser encontrado en la primera página de Google y aún fuera de la sección de anuncios, genera una buena primera impresión para el cliente al generar tal credibilidad.

Además, con el tráfico orgánico, inviertes en crear tu propia audiencia sin depender de una red social o plataforma específica. Esto le da seguridad para invertir y autonomía.

Este método es más útil para blogs y páginas de Google, pero existe otro método para darse a conocer: actuar en las redes sociales. Desafiante, ¿no?

Incluso si ese no es su enfoque, es necesario agitar las redes sociales con publicaciones e interacciones de vez en cuando. Además de atraer a las personas al contenido que publica en el blog, puede mejorar su red, aunque sea poco a poco.

Es a través de las redes sociales que la empresa construye una audiencia calificada y conoce el momento adecuado para hablar con el público, pero es a través de blogs y sitios web que su empresa puede ser conocida y encontrada en Google.

Estos hábitos hacen que tu marca sea más humana, lo que atrae a más clientes y hace que se queden y recomienden tu producto. El marketing digital es como el networking, tiene el objetivo de evolucionar, pero la construcción de una relación es igual de importante y esto sucede a través del intercambio de conocimientos.

El papel del marketing no es solo generar ventas, sino crear una relación entre el cliente y la marca. Intente invertir en la construcción de una audiencia leal y no solo de compradores de medios.

Marketing de contenidos y marketing entrante

Inbound marketing – Hipsters #127

El marketing de contenidos se trata del nicho de mercado. No se trata solo de publicidad, está impulsando a la audiencia. No se trata de las necesidades de la empresa, sino de lo que necesita el cliente.

Existen algunos principios del marketing de contenidos, tales como: aumentar la audiencia de Internet junto con la interacción del usuario en las redes sociales; la obtención de la confianza de los clientes antes de comprar el producto y la relación con él después de la compra; Realización de publicidad y publicidad del producto de forma espontánea.

La producción de contenido se basa en la creación de artículos para sitios web, libros electrónicos y publicaciones en redes sociales. Pero esta información no debe construirse de ninguna manera, ya que, además de enriquecedora, debe estar bien planificada en función de un objetivo.

En otras palabras, debe ser relevante hasta el punto en que su audiencia finalice la lectura satisfecha por haber sido contenido que sumó a sus conocimientos o, luego, que les aportó ideas.

Hay algunos criterios a la hora de producir publicaciones, textos, videos o ilustraciones que deben seguirse. Abarcan los principios de la creación de redes porque tienen un sesgo similar. Uno de ellos es la construcción de publicaciones como medio de comunicación para que su audiencia pueda estar informada sobre temas cotidianos.

Por ejemplo: ClickCard se especializa en redes y su producto (tarjeta de presentación digital interactiva) ayuda en la comunicación, tanto en persona como digitalmente, entre clientes y socios comerciales. En este caso, tu contenido debe abarcar temas como el marketing digital, porque para tener éxito en el networking es necesario tener una buena presencia en los medios digitales.

De esta forma, ClickCard crea blogs para ayudar a sus consumidores en el proceso de creación de redes. De esta manera, no solo entrega la herramienta, sino que también ayuda a usarla.

Lo ideal es que exista un equilibrio entre el contenido informativo y la publicidad, pero ambos se hacen de forma natural y fluida.

El Inbound Marketing tiene sus fundamentos interconectados con las características del marketing de contenidos, como el hecho de generar contenidos de calidad en medios digitales y, a través de él, atraer más clientes.

Además, también valora el logro y la priorización de la satisfacción de su audiencia para mantenerse en contacto después de la compra. La diferencia es que sus acciones no solo se realizan en redes sociales o blogs, sino también a través del correo electrónico, donde la empresa puede dar a conocer ofertas y promociones.

Con esto, sabe distinguir mejor qué clientes tienen más probabilidades de adquirir el producto o servicio, generando más resultados para su empresa a través del análisis de desempeño.

El papel de Inboud Marketing es saber quién va a comprar ahora y quién lo dejará para más adelante. Para ello es necesario ofrecer una propuesta atractiva a través del marketing de contenidos, llama para visitar tu web y estudiar tus propuestas para que te conviertas en cliente.

Pero no se detiene ahí, tras la compra es necesario continuar la difusión y hacer permanente la relación con el cliente. Esto calentará a la clientela no solo para que continúe usando su producto, sino también para recomendarlo a otros. Hay servicios que aprovechan para brindar un efecto de red, si el servicio es una plataforma que con la indicación, el usuario obtiene un descuento o promoción.

De hecho, existen muchos tipos de marketing y este ha ido creciendo con el tiempo. Las empresas están tomando conciencia todos los días y esto hace que Internet sea más rico en información y en la forma en que se transmite.

"¿Pero cómo te destacas entre tantos?" - debes preguntarte. He separado algunos consejos para ti, lee a continuación.

Hay algunas reglas a seguir para que su sitio web, blog y publicaciones en redes sociales sean relevantes para Google. Como la tecnología cambia constantemente, estas técnicas pueden cambiar con el tiempo, pero sus ideas siguen siendo las mismas.

El SEO tiene varios nichos, desde la programación hasta la creación de contenido. Es decir, todo lo que compone una página, todas sus áreas de creación involucran técnicas de SEO.

Cuando escribimos contenido, no deberíamos preocuparnos solo por la parte escrita, ¿verdad? Imágenes, infografías, podcasts y videos hacen que todo sea más interesante. La idea de construir un blog es traer información de una manera interesante y profunda. Introducir otras formas de comunicación, como la visual, es una buena técnica para que tu blog se vuelva más didáctico y lejos de ser considerado un contenido aburrido.

"¿Pero puedo usar otros elementos como quiera?" - Debes preguntarte a ti mismo. La respuesta es no. Pero nada que convierta tu forma de construir contenido en un molde de yeso, te lo prometo.

Te daré un ejemplo: al crear un blog y personalizarlo, debes usar 3 imágenes por cada 1000 palabras. Otro ejemplo es la forma en que está estructurado este párrafo. Debido a que Google lee algoritmos, no escriba números.

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